Hi! I’m Regina, a curious being and a tech philosopher.
I studied Graphic Design, Communications, and Fine Arts.
I started working when I was 16 as a self-taught graphic designer and part-time customer service agent. During this period I learned about the different ways in which people struggle with digital products, customer complaints, user pain points, CRM, data visualization, ticketing breakdown, loyalty metrics, and legal complications.
That experience helped define my current mindset: I believe that products must be designed around the customer. Always.
When I started my second year of university, a good friend of mine, Carito Rodriguez, decided to found a start-up, Egodeus, and invited me to be the company’s first employee. We won start-up Chile's seed accelerator funding in 2012 and 2013 for our innovative process in Fashion e-commerce, while also achieving the break-even point during our first year in business, and heading towards what would be a highly profitable second year.
Afterward, I continued working as UI-UX Designer. Working for various software agencies, I’ve met incredible individuals in highly challenging start-up environments. Most of my clients were based in the United States and Europe, so I had to hop on airplanes and travel from one place to another for a part of my life.
In 2017, I joined Booking.com and moved to Amsterdam where I could finally explore my passion for people and data, while also diving deep into analytics, a/b testing, collaborating with data scientists, defining customer research, managing the product design backlog, and motivating and leading a team towards a vision.
Looking forward to making a bigger impact, I founded Black Sheep Group, a Design & Development agency that required me to negotiate, close sales, hire professionals, manage projects, define strategies, analyze data, and most importantly, choose my own clients. During this period I had to prove myself as a leader; I redefined my mindset, discovered my values, and found new drive and strength.
I am highly motivated and believe this will unveil an interesting new chapter in my life.
